Launchwithacoherentidentity
Translate your positioning and audience into a distinctive logo, voice and visual system for a new business.
Branding
Craft a distinctive brand identity that resonates globally.
Brand strategy
Visual identity
Logo design
Brand voice
Guidelines
Digital assets
Brand strategy
Visual identity
Logo design
Brand voice
Guidelines
Digital assets
Brand strategy
Visual identity
Logo design
Brand voice
Guidelines
Digital assets
Givethebusinessaclear,consistentidentity
A brand should help people recognise what you offer and understand why it matters. We connect positioning, visual identity and practical guidance into a system your team can use.
Refreshwhatnolongerfits
Review the existing identity and decide what to keep, refine or replace as the business changes.
Connecteverytouchpoint
Give your team practical tools to express the same brand across the website, campaigns and everyday materials.
Brandidentitysystems
Buildarecognisablefoundation.
Definethecorevisuallanguage,voiceandusagerulesthathelpabusinesspresentitselfconsistently.
Productandservicebranding
Maketheoffereasiertorecognise.
Shapeadistinctidentityforaproductorservice,fromitskeymessagetotheassetsusedacrossdigitalchannels.
Logoandvisualidentity
Createamarkwithaclearrole.
Developoriginallogodirectionsandsupportingvisualelements,thenpreparefilesandguidanceforpracticaluse.
CaseStudies
Case Study
Levelpath
Levelpath is a fictional gaming-industry career platform concept that brings roles, disciplines and locations into a focused discovery experience.
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Case Study
HAVEN HOUSE
A short-stay accommodation brand needs to convey the comfort of home alongside the confidence of a professionally managed stay.
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Case Study
STORYSTEP
A language learning product needs reading material that feels approachable at different levels and keeps progress visible.
View Case StudyOUR APPROACH
How we work
Every page begins with the questions a visitor brings. We organise the content around those decisions, then design a path that makes the next step easy to understand.
A shared brief records the pages, content, functions and review stages. It gives everyone a practical reference when ideas change during the project.
Brand, writing and interface choices should support the same message. We look at them together so the site feels coherent from the first screen to the enquiry.
The launch plan includes the files, access and guidance needed to keep the site current. Editing responsibilities and ongoing support are agreed before delivery.
A website can be measured and refined after launch. We identify what to watch so later changes respond to real use rather than guesswork.
Threestepstolaunch
A simple path from the first conversation to a reviewed, ready-to-use site.
Bookacall
Tell us what you are building, who it is for and where the current experience falls short. We use that conversation to define the questions worth answering.
Approvetheplan
Review a written scope covering deliverables, milestones, responsibilities and price. We refine the plan together before production starts.
Launch
Design and build move through agreed review points. Before handover, we check the finished pages, key interactions and the launch details with you.
FAQs
A focused visual identity and a complete brand system with guidelines involve different amounts of work. We look at what already exists, what the brand needs to communicate and which assets your team will use, then prepare a detailed quote for the agreed scope.
Depending on the deliverables and review rounds, brand work can run from roughly 4 to 16 weeks. A full identity system takes longer than a smaller refresh. We set out a project schedule after learning what needs to be created and who will approve it.
We usually work to a defined project scope, with room to adjust the engagement to the brief. We agree the goals and deliverables first, then share work at clear review points. Website, product and brand design are our main focus; if a request needs a different specialist, we can discuss the right way to cover it.
Our work brings together website design, digital product thinking and brand identity. We can help shape an early idea, improve an existing experience and carry a design through to a usable handover. For projects aimed at more than one market, we also consider how language and local expectations affect the design.
Yes. ENCHANT CAT Studio is based in Hong Kong, and projects can be planned and reviewed remotely with teams in other markets. We agree the working language, review process and any market-specific requirements at the start.
Yes. We communicate in English and Chinese. We can agree which language to use for meetings, feedback and deliverables before the project begins.
Yes. Handover can include guidance so your team can manage the work, and we can discuss support after delivery. The support period and what it covers are set out in the proposal; a larger redesign or new feature can be quoted as another phase.
Yes. We can prepare design files, specifications and assets for your team, then review the implementation together at agreed points. If front-end development is also needed from us, we can include that in the project scope.
We can plan work for a small founding team or a larger organisation with more stakeholders. The scope, review stages and decision process are agreed around the people involved, so everyone knows what is needed to move the project forward.